OUR STORY

We are a collective of friends that share the same dream of creating a cozy vibe. A place where you can come to make new friends, listen to music, appreciate art, and find inspiration in each other’s style. The “.fam” is for this reason why the extension to our roots are Fashion, Art, and Music, whilst simultaneously symbolizing family (FAM).

This is the concept that we aim to deliver to you. Something made by those who went, for those who go. Incorporating various forms of creative expression into one experience. These various forms of expressions act like branches extending from our tree. As these branches grow together, we realize our shared vision through collaboration and the creation of new ideas.

The foundations of who we are starts with the name: Strange Tree. Inspired by a song that talks about a strange tree and a straight tree, we decided that we always prefer the strange one. Because as the song goes, no matter how it chooses to grow, it will stand strong and strange!

Our lucky numbers are 8721. It symbolizes a vision for an event label that has the possibility of becoming anything. Something that is “Never not Cozy”.











Jesse Bru
Futaki